What exactly is SEO?
SEO is basically the process of increasing the level of traffic to your website from search engines for particular keywords, for example; if you sell vintage cars then you want to appear high in the search engine when someone types in ‘vintage cars’, ‘classic cars’ and even ‘Classic Mercedes’ and ‘Classic Porsche’.

The best way to promote your Business - Regional Search Engine Optimisation

In our current economic climate, some small businesses are finding it tough for a number of reasons. Firstly, they are up against it when it comes to the sheer scale of competition out there but also because so many businesses are taking advantage of new technology to increase sales and ultimately, their profits. Some businesses may be getting left behind as the savvy businesses are stepping up their game and utilising search engine optimization (SEO). SEO has changed how we market or advertise our products and services immensely by increasing the level of traffic to a specific website using certain keywords. Regional SEO can help small, local businesses optimize their website hits within a specific area.

No-one would blame you dreaming about your company reaching giddy heights and / or becoming global but as we all know, reality bites! And hard! So, a lot of successful businesses start small and remain localised allowing them to build up loyal and regular clients. Some businesses have been trading in one area for hundreds of years and want that to continue – not everyone wants to go national. Staying local works for many people as it keeps travelling costs down and with the price of fuel these days; this can make a considerable difference to your outgoings. So, if you are a smaller scale business who concentrates its prospects closer to home or wants to stick with tradition but still have a web presence - our Regional SEO service is just what you need.

A lot of businesses are already reaping the benefits of such a scheme and this is how it will work for you. Optipuss already has experience in SEO but has found that when searching for keywords e.g. plumber, companies are appearing in the top ten but not getting any customers. Why? Well, for example, my plumbing business in Leeds appears in the top ten after a customer search but the customer searching lives in Cornwall - I don’t get the business as the search isn’t refined enough. I lose out as I’ve paid to be optimized but am getting hits from areas that would never use me as I’m too far away. So, businesses are paying a lot of money to SEO consultants but it’s not resulting in sales. This is where Regional SEO comes in. We will optimise your site regionally and although the hits you get may be fewer, the customer base is more likely to result in business as it searches the area you’re in and want to concentrate on.

For this amazing enhancement to your marketing strategy you will need to agree a minimum of 3 search terms and pay an initial deposit of £150. You will pay nothing more until the first search term reaches the top ten.  After that time, it will cost £50 per month per search term. I’m sure you’ll agree this is a very competitive sector charge and an opportunity not to be missed.